Own Brand Triumphs
17 July 2011
SuperValu’s Own Brand Range of products has come up trumps at the internationally renowned Great Taste Awards with 15 SuperValu Own Brand Products topping the Great Taste Awards list.
Organised by the Guild of Fine Food, the winners were announced earlier this week. Fifteen products from the SuperValu Own Brand range secured the prestigious international title, ten of which are supplied locally in Ireland by Irish Food Suppliers.
The awards announcement signifies an Independent endorsement in the quality, taste and great range available from SuperValu Own Brand. Not only is SuperValu’s Own Brand range 33% cheaper than similar branded goods, the Great Taste Awards mark a superb vote of confidence in the range.
SuperValu’s Supreme Orange Blossom Honey scoops 3-Star honour
SuperValu’s Supreme Orange Blossom Honey, produced by Healy’s Honey which is located in Ballincollig, Co. Cork was awarded the highest accolade for taste and quality, receiving a 3 star rating. Few products achieved this mark of quality; out of a record total of 7,482 entries, just 114 products were awarded 3 stars.
The Orange Blossom Honey is also nominated for the Award for the Best Speciality from Ireland; the winners of which will be announced at Specialty & Fine Food Fair which will be held in London in September.
Healys Honey is a family run business established in the late 1970’s by Patrick Healy, a keen beekeeper, cultivating his hobby into a successful award winning business. The family strives to continue the traditions and values initiated with quality and excellence remaining their primary focus.
SuperValu continue to recognise excellence, quality and innovation within the Irish food and beverage sector. As a business we are committed to supporting Irish as much as possible. We are incredibly proud of the fact that 75% of everything on our shelves is sourced or produced in Ireland.
Speaking about the awards, Martin Kelleher, Managing Director, SuperValu, said: “We are incredibly proud that our SuperValu Own Brand range has featured so prominently at the Great Taste Awards. To have 15 of our products receive stars, ranking from 1 to 3 is a tremendous achievement; it marks a huge vote of confidence in the quality and taste credentials of this range”
“SuperValu continue to recognise excellence, quality and innovation within the Irish food and beverage sector. As a business we are committed to supporting Irish as much as possible. We are incredibly proud of the fact that 75% of everything on our shelves is sourced or produced in Ireland. Recent research has shown that consumers want more Irish produce and want to support local in this difficult economic period”
He went on to say: “SuperValu is a business that prides itself on listening to what the Irish consumer wants and we are continuing to shape our own brand offer in response to the changing demands of the Irish public. Importantly we are doing this without compromising our support for Irish suppliers, brands and jobs. By being committed to supporting local and Irish we can fulfil our consumer requirements, offer great choice and value and help build and sustain vibrant local communities. No one can match SuperValu’s credentials when it comes to supporting Irish in addition to providing great value to our consumers”
The Great Taste Awards is widely regarded as the most trusted and recognised food and drink awards. Each food entered receives feedback from a panel of over 300 judges, helping food producers and suppliers constantly improve and refine their food offerings.
For details of the products and the Great Taste Awards, check out the Guild of Fine Food website.