Spend Less Launched
29 August 2011
SuperValu has today announced that it will invest €90 million in delivering price savings to Irish shoppers, reducing the price of the average weekly SuperValu shopping basket from €132 to €102, a saving of €30.
The investment will consist of a significant range of price cuts right across the store on the items shoppers buy everyday, increased promotions and a half price back to school offer as part of the retailer’s ‘Spend Less’ campaign.
The ‘Spend Less’ price cuts are being delivered on SuperValu lines that shoppers buy everyday such as cereals, pasta and teabags and delivered deep price cuts. This alone is a €20 million investment. Additionally, SuperValu has invested €5 million of savings on ½ price back to school offers, on products for school lunches such as bread, cheese, ham, apples, oranges and various drinks.
SuperValu has also increased its investment in its deep cut special offers such as half price promotions on legs of lamb or roast beef, which allows shoppers to purchase top quality Irish meat even in these difficult times. Over the past year SuperValu has seen a 15% increase in demand for its promotional offers.
SuperValu’s ‘Spend Less’ campaign means that mums and dads will have €30 extra in their pocket every week, which can certainly go a long way if people manage their finances correctly.
The ‘Spend Less’ campaign was developed in response to extensive consumer research conducted by SuperValu to get their feedback on what products they need to save money on, while still being able to put quality, home made, family meals on the table. The research showed that shoppers are looking to save money in a variety of ways.
In addition to the ‘Spend Less’ campaign, SuperValu has joined forces with ‘Money Doctor’ John Lowe to provide helpful, easy to implement saving advice, particularly focused on making your money go further during the expensive back to school period.
John Lowe commented, “SuperValu’s ‘Spend Less’ campaign means that mums and dads will have €30 extra in their pocket every week, which can certainly go a long way if people manage their finances correctly. There are simple steps people can take to make sure that they don’t blow their budget this September getting the kids ready to go back to school. For example, parents should query every item of expenditure – does your child really need this item and if they do, is there a better or cheaper alternative? You can shop around in store with SuperValu to avail of the incredible ‘Spend Less’ offers”
Commenting on the ‘Spend Less’ campaign, Ray Kelly, Marketing Director, Supervalu, said “SuperValu puts the customer at the heart of the business and we know that the grocery bill is the one household expenditure that they can actually control. Their weekly household income has reduced on average by €60 per week and our ‘Spend Less’ campaign is designed to help them save money on their weekly shop and put money back in their pockets. We know that our strategy will work, as it has been developed by listening closely to our shoppers”
“We are giving consumers what they want and that’s price cuts on the items they buy every week. Shoppers are also demanding more deep cut promotions in order to be able to continue to purchase the quality Irish meat cuts, which they may otherwise not be able to afford. For example, we see huge demand for offers like half price Irish Spring Lamb as shoppers seek out the good value treats to put that extra special meal on the table”
John Lowe’s Top Ten Money Saving Tips for Back to School
Plan it
Crucial to complete a budget on your precise expenditure needs for your children. Part of that plan is also knowing or deciding where the money is coming from to meet those costs.
Check what you have from previous years
Books, jotters, markers, pens to clothes, sporting equipment and hobby materials… waste not want not. No point in buying something you already have.
Write down what you need for your child
Detail as much as possible exact requirements and double check that they really are needed. This should include uniform, school stationery, extra-curricular activities e.g. tennis racquet, hockey stick, clarinet etc.
Stick to the list
No point in making out a list and as soon as you are in the shop, adding to it without thought.
Check your budget
Ensure you know where your source of funding is for your expenditure. Do you have to borrow from your own bank or a credit union? If you have to borrow, have you confined the loan to 12 months repayment – remember, you will have similar back to school costs next year and therefore better advised to pay back over the year. Involve your child on the budgeting – let them be aware that their parents have to use their hard-earned money to purchase these items or repay a loan. Let them take ownership with you on the budget, teach them how to be frugal.
Look for Deals
Find special in-store offers, discounts, coupons, special sales to maximise savings on purchases – keep house fliers (the junk mail coming through your letterbox is not all junk mail) ask your children to watch out for cut-out coupons on TV, radio, and in newspapers and magazines.
Buy during the year
Off season sales can find major retailers selling off stock at bargain prices in order to bring in the new stock e.g. that summer t shirt bought in the depths of winter.
Look for second hand and used book websites
Look for second hand books and used book websites – even your children’s older friends may have the very books that your child will be studying this year and these could be bought at very reasonable prices.
Query every item of expenditure
Does your child really need this item and if they do, is there a better or cheaper alternative? Transport – look for discount passes, check if you can be part of a school run or pooled car operation, even walking for your child should be encouraged – after all, it is the best form of exercise. Lunches – prepared at home and brought to school while also making sure your child eats a hearty good breakfast each morning, drinks plenty of water (free and better than any fizzy drink) and be watchful of food portions.
Shop around in store with SuperValu
Be vigilant of these opportunities like Supervalu’s ‘Spend Less’ campaign and keep an eye out for their multi-buys, special offers and incredible promotions.